NUWOLD: OUR LIFESTYLE BRAND
NUWOLD is a family design collaboration with a modern English sensibility and sprinkle of British geek chic that appeals to a broad section of lifestyles and ages. The partnership are realising a long held dream to collaborate on a project that utilises both their creative design backgrounds.
There is a “heritage modern” sensibility to the brand that permeates through the products design and a “Look back, embrace new” feel encapsulates many of the design decisions evident in the work. A Modern English element emerges and is exemplified through NUWOLD’s sense of colour, theme, hardware designs and the qualities of leather and other materials.
The heritage references NUWOLD draw from come from multiple influences and time periods. Their design reference points are played with and in many cases, given a new context. The influences themselves look back in time but the designers strive to make these influences relevant with current functionality.
NUWOLD product is made in England and Europe; with the leather goods made from vegetable tanned leathers sourced in Italy. Patterns and prototypes are all created in-house by the designers and are crafted by a small group of carefully selected artisanal producers, skilled in working with these dynamic leathers. Nuwold is part of the re-manualisation movement and is making a conscious decision not to take the automated path if a handwork skill will give a better result or more compelling product. Mechanisation is not used at the expense of quality and manual finishing processes add durability, whilst being aesthetically pleasing.
For NUWOLD it is important to support and work with makers that hold artisanal skills, especially here in the UK and Europe. They strive to promote the relevance of these skills but within the context of a modern brand environment and selling platforms. This challenge is embraced by NUWOLD every day.
The designers vision is driven by a love of artisanal skill sets, heritage product influences and the desire to combine these into functioning, cohesive and current creations. The resulting product offers durability, quality and gives the customer a lasting level of timelessness that transcends trend and seasonality. NUWOLD goes that extra step. Though it may not be noticed by everyone, it’s important that they know it’s there.